RESEARCH FOR DEMAND QUANTITY ELASTICITY RELATIVE TO CONSUMER INCOME IN PAID STOMATOLOGICAL SERVICES
The article defines the factors influencing the demand elasticity figures and an opportunity of forming a marketing strategy while providing paid stomatological services.
Keywords: demand, elasticity, demand quantity, stomatological services.
Aleksandr R. Saraev, candidate of Medical Sciences, senior lecturer of Samara State Medical University; Sergey N. Cherkasov, Doctor of Medicine, Head of “Humanitarian and Socio-economic Studies” Department; Elina Kh. Sakhibgareeva, a post-graduate student - Moscow Medical Institute “Reaviz”.