SOCIAL NETWORKS AS A NEW INSTRUMENT FOR MARKETING COMMUNICATIONS IN COMMERCIAL ACTIVITIES
The development dynamics of social networks and new approach to marketing communications by means of social media research in Russia are under consideration. The general characteristics of media are listed; trends and main components of social media are revealed.
Keywords: marketing communications, social networks, Internet technologies, commercial activities in social
networks.
Dana V. Chernova, Doctor of Economics, Professor, Head of Department “Commerce and Service”; Sergey S. Sariev, a post-graduate student. - Samara State University of Economics. E-mail: