ESTIMATION OF MARKETING INFORMATION MANAGEMENT SYSTEM DEVELOPMENT LEVEL IN AN INDUSTRIAL ENTERPRISE
The analysis was carried out and there was estimated performance quality level of the functioning marketing information management system in heavy engineering enterprise. Development level of marketing information management system was calculated.
Keywords: marketing information, information support, informational interaction, marketing information
management system.
Olga E. Pudovkina, a post-graduate student of Samara state University of Economics.