INVESTMENT STRATEGY DEVELOPMENT AS A FACTOR INCREASING THE EFFICIENCY OF ENTERPRISE OPERATING AS A PART OF VIOC (VERTICALLY INTEGRATED OIL COMPANY)
In order to maintain intensive enterprise development on innovation base there is a need to carry out investment programs in the framework of the chosen investment strategy subject to the general investment strategy of an enterprise projected in long term. In connection to this fact implementation of the investment strategy appears to be one of the key stages of strategic choice formation in regard to enterprise development.
Keywords: strategy, oil processing, structure, innovations, investment strategy, vertically integrated company,
efficiency.
Aleksandr N. Loginov, competitor, Samara State University of Economics.