PRINCIPLES FOR EVALUATION OF INVESTMENT PROJECTS EFFECTIVENESS AND THEIR REALIZATION IN ENTERPRISE INVESTMENT POLICY
The essence of the principles of investment projects effectiveness evaluation is characterized (the principles are revealed). The author deals with the analysis structure of project socio-economic and commercial effectiveness. The necessity to make own evaluation of the project using the given principles is proved.
Keywords: effectiveness, investment project, principles of investment projects evaluation.
Mariya E. Konovalova, Doctor of Economics, Professor; Irina I. Zhikhor, a post-graduate student. - Samara State University of Economics.