SUCCESS FACTOR ANALYSIS IN COMPETITIVE STRUGGLE IN DENTAL SERVICES MARKET
There is carried out dental service market analysis aimed at revealing the factors which determine the success of the enterprise in competitive struggle. In the result of the analysis there is presented a range of factors stimulating competitive market position improvement.
Keywords: competition, dental service market, competitive struggle in dentistry
Yuliya P. Bukhvalova, a post-graduate student of Samara State University of Economics.