IMPLEMENTATION OF PROCESS APPROACH TO ENTERPRISE PRODUCT POLICY MANAGEMENT
The author provides grounds for theoretical preconditions for implementation and utilization of process approach to product policy management in the company which produces and distributes furniture on the regional market based on Deming-Shewhart Cycle.
Keywords: approach, process, product policy, enterprise, production, furniture, principle, structure.
Denis I. Lyndin, a post-graduate student of Orenburg State University.