FORMING ENTERPRISE COMPETITIVE STRATEGIES: METHODOLOGICAL APPROACHES
The key historical stages of strategic thinking in the field of positional competitive advantages are revealed; the comparative analysis of methods used for competitive strategies identification is provided; modern marketing approaches to enterprise competitive strategies definitions are pointed out.
Keywords: strategic thinking, competitive strategy, marketing, competitive strengths.
Marina V. Chebykina, Doctor of Economics, Professor, Head of Commerce and Marketing Department of Samara branch of Russian State University of Trade and Economics.