ANALYSIS OF THE APPROACHES TO CONSUMER BEHAVIOUR THEORY RESEARCH
The article is dedicated to the analysis of approaches used in studies concerning consumer behaviour theory in Economics. The author points out the main stages of consumer theory formation and changes connected with consumer behaviour models in Economics.
Keywords: consumption, economic consumer behaviour, use value, utility maximization principle,
consumer choice, marginal utility, demand elasticity.
Yana A. Semenova-Slabkovich, a post-graduate student of Russian State University for the Humanities in Moscow.