ANALYSIS OF FRANCHISING DEVELOPMENT STATE AND PROSPECTS IN RUSSIAN PUBLIC CATERING MARKET
The article covers franchising matters, their advantages and disadvantages. Russian public catering conditions and market development prospects are analyzed due to the franchising system.
Keywords: franchising, business, legislation, analysis.
Vladimir I. Osipov, Doctor of Economics, Professor; Araks S. Balyan, a post-graduate student. - Samara State University of Economics.