CUSTOMER-ORIENTED APPROACH AS A MAIN FACTOR OF MODERN BUSINESS MANAGEMENT SYSTEM DEVELOPMENT
Customer-oriented approach as a main factor of modern business management system is observed in the article. Staff division in 3 main categories according to their communication with clients is offered in the article. Aspects that are important to take into consideration under the circumstances of customer-oriented business approach strategies creation are revealed in the article.
Keywords: customer-oriented business approach, management strategies, management system development,
results of organization activities, communication with clients.
Elena N. Shuravina, a lecturer of Samara State Technological University.