MARKETING INFORMATION SYSTEMS IN ADMINISTRATIVE DESISION MAKING
The questions of enterprise marketing information system creation with its opportunity to model administrative decisions under circumstances of trade market competitive position of enterprises are described in the article.
Keywords: marketing information system, administrative decisions, external and internal environment, competitive
position of the enterprise, optimal strategy.
Irina A. Toimentseva, Doctor of Economics, associated professor of Syzran branch of Samara State University of Economics.