THE DEVELOPMENT OF CONSUMER- ORIENTED LEASING SERVICE MARKETING CORRELATION FOR REPRESENTATIVES OF SMALL AND MEDIUM-SIZED BUSINESSES
The results of leasing companies consumer-oriented services segmentation and exploration are described in the article. An attempt of main segments correlation program implementation was made for leasing companies activity efficiency raise.
Keywords: marketing, leasing, segmentation, small business, correlation program, market.
Irina K. Kiforenko, candidate of Economics, associate professor of Samara State Technical University.