CROWD SOURCING AS AN INSTRUMENT OF HUMAN RESOURCES MANAGEMENT IN AN ORGANIZATION
The authors consider the phenomenon of crowd sourcing and demonstrate that it can be used not only in social projects but also in business, education and state administration. There are described useful effects and specific complexities of using crowd sourcing as a tool for human resources management in an organization.
Keywords: crowd sourcing, human resources management, ideas exchange, motivation.
Alexander P. Zhabin, Doctor of Economics, Proffesor; Irina V. Pryakhina, a post-graduate student. -Samara State University of Economics.