METHODOLOGY FOR CONSUMER VALUE-PERCEPTION MONITORING IN REGARD TO AUDITING SERVICES
The author presents methods for auditing services value perception by consumers. The parameters necessary for client expectations assessment are described. The value assessment matrix is constructed; summary accounting table reflecting customer preferences is provided.
Keywords: auditing services, service value, consumer expected value, loyalty, satisfaction, service
value assessment methods, service cost.
Kseniya S. Pavlova, a post-graduate student of Samara State University of Economics.