MODERN TRENDS IN BANK CORPORATE CLIENT SALES MANAGEMENT
The article covers the main trends of bank products sales channels and service development; there is proved the need of bank corporate clients segmentation on grounds of internet-banking use; the priority factors of structural changes in bank economic sector and the tendencies of banking service investment development are described.
Keywords: remote service channel, bank corporate client segmentation, internet-banking, mobile
banking, remote service.
Nataliya I. Voytkevich, Doctor of Economics, Professor; Mariya A. Motkova, a post-graduate student. - Samara State University of Economics