MARKETING LOGISTICS ENHANCEMENT

Rassadin V.V., Sokolov A.P., Korotkova M.V., Prudnikova O.A., Mednikov A.M.

The article presents theoretical foundations of marketing logistics enhancement. Special attention is paid to marketing management efficiency. Keywords: marketing logistics and its enhancement, planning, marketing tasks and objectives, producers, consumers, efficiency.

Vladimir V. Rassadin, candidate of Economics, associate professor of Ulyanovsk State Agricultural Academy named after P.A. Stolypin; Anatoliy P. Sokolov, Doctor of Economics, associate professor of Ulyanovsk State Technical University; Marina V. Korotkova, candidate of Economics, associate professor of Ulyanovsk Pedagogical University named after I.N. Ulyanov; Olga A. Prudnikova, candidate of Economics, associate professor, the Head of Management and Service Department of Ulyanovsk Pedagogical University named after I.N. Ulyanov; Aleksey M. Mednikov, a post-graduate student of Ulyanovsk State Agricultural Academy named after P.A. Stolypin.

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