DEVELOPMENT OF THE INNOVATION MARKETING CONCEPTION
The importance of marketing approach to innovative development in modern enterprises is determined by certain changes in the market which require the creation of the totally new products and technologies based not only on fundamental scientific and applied research but also on marketing information. Owing to this fact the innovation marketing conception is developing rapidly which is the key topic of the article.
Keywords: marketing innovations, competitiveness, innovation marketing, conception of innovative
development management, marketing approach, technocratic approach, innovation market.
Arkadiy P. Plotnikov, Doctor of Economics, associate professor of Saratov State Technical University named after Yuriy Gagarin.