YOUTH TOURISM: INNOVATIVE APPROACH TO REGIONAL TOURISM MARKET DEVELOPMENT
The importance of distinguishing youth tourism as a development trend in tourism industry is proved; the role of youth tourism in the regional tourism services market formation is defined. The article provides the investigation results concerning development perspectives in youth tourism trends on the territory of Samara region; different sections of subjective factors forming the youth attitude towards tourism are singled out; tourism services structure diagnostics for the youth is carried out.
Keywords: youth tourism, regional tourism market, domestic tourism, tourism services, sociological
studies, Samara region, Sergievskiy municipal district.
Elena N. Koroleva, Doctor of Economics, Professor, the Head of the regional integrated research Laboratory; Olga V. Semenchuk, candidate of Economics, associate professor. - Samara State University of Economics.