LOGISTIZATION OF PRODUCTION AND SALES PROCESS MANAGEMENT OF AN ENTERPRISE
The author emphasizes the need of logistization of production and sales processes in an enterprise. The essence of sales and distribution logistical activity is described. The place and special features of management processes in the distribution logistics are defined. The optimization ways and principles of production and sales processes in an enterprise are presented.
Keywords: logistics, production and sales activity, optimization, principles of management.
Lilyana A. Sosunova, Doctor of Economics, Professor, the Head of Marketing and Logistics Department; Sergey P. Zubov, Master’s Degree student. - Samara State University of Economics.