CORPORATE CULTURE OF THE UNIVERSITY AS A KEY FACTOR OF ITS STRATEGIC DEVELOPMENT
University corporate culture is considered in the conditions of innovation transformations in the system of high educational institution management. Special features of university corporate culture are revealed, conditions are pointed on which it becomes effective.
Serova Natalia Alexandrovna, master’s degree student; Zhabin Alexandr Petrovich, doctor of economic sciences, professor; Polinona Ludmila Viktorovna, candidate of economic sciences, assistant professor. - Samara State University of Economics University corporate culture.