MARKET TOOLS OF AUDIT SERVICES MANAGEMENT
Audit services were differentiated according to 3 levels: "core product", "actual products", "augmented products". The improved model of audit services promotion on Internet with the help of social network "Vkontakte" is dealt with. Differential approach to services marketing is considered, which made it possible to formulate the recommendations on the segmentation and individualization of consumers’ demand and the formation of "audit services package" for the visualization of product and demand increase.
Larisa K. Kirillova, PhD in Economics, associate professor; Ksenia S. Pavlova, a post-graduate student. - Samara State University of Economics.