SPECIAL FEATURES OF PROCESSES OF COMMUNICATIONAL AND CREATIVE KNOWLEDGE MANAGEMENT


Ashmarina S.I., Pogorelova E.V.

The article deals with the issues of creative knowledge formation on the basis of communicational and creative processes based on various methods of knowledge creation.

Svetlana I. Ashmarina, Doctor of Economics, Professor, the Head of Applied Management Department; Elena V. Pogorelova, Doctor of Economics, associate professor. - Samara State University of Economics.


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