ESTIMATION OF DIFUNCTIONALITY OF THE GOODS AS THE MANAGEMENT TOOL COMMODITY ASSORTMENT
The functional view of management of the commodity range of machine-building enterprise is considered, definitions are given and approaches to an assessment of disfunctions and a difunctionality of the goods which use promotes increase of degree of adequacy of structure of the commodity range to inquiries of target segments of the market are revealed.
Ksenia R. Melkovskaya, a post-graduate student of Briansk State technical University.