ANALYSIS OF CONSUMERS PREFERENCES OF THE RUSSIAN FEDERATION STUDENTS IN A POST-CRISIS PERIOD
The research is aimed at the investigation of the Russians’ attitude to the problem of the crisis, to the changes in financial and economic sphere of the people’s lives, to the changes in consumers’ habits during the crisis and after it. The guidelines to organizations meant for the implementation of efficient marketing activities are developed in the article.
Sergey V. Boris, PhD in Politic Sciences, associate professor; Galina V. Utkina, undergraduate. - Samara State University of Economics.