INTEGRAL EVALUATION OF COMPETITIVENESS INTENSITY
The competitiveness intensity is dealt with market dynamic characteristics, which should take into consideration possible changes in the systems, which influence on the enterprise competitiveness. The model of 5 forces of competition introduced by M.Porter is used for dwelling such systems. Static current influence of every competitiveness force of the enterprise is described with the help of such characteristics as comfort among functioning. The characteristic of environment uncertainty is used for the description of the dynamics of influence of every force of competitiveness. The suggested index taking into consideration the complex influence of the given characteristics makes it possible to give an integral estimation of competitiveness intensity, in conditions of which the enterprise is functioning.
Sergey V. Okunev, director general of closed joint-stock company “INTC “Region”, a post-graduate student of Applied Management Department of Samara State University of Economics.