MARKETING AND LOGISTIC INTERACTION UNDER FACTORY MANAGEMENT IN SERVICE INDUSTRIES (on the example of the mobile network operator)
The article deals with the special features of mobile communications special services. The analysis of corporate strategy of enterpriser-providers of mobile network services is carried out. The description of the supply chain for mobile communications operator is presented. The aspects of business processes interaction in company management are dealt with in the article; the ways of its perfection are suggested.
Yulia V. Scherbakova, associate professor of samara State University of Economics.