COMPETITIVE TACTICS MEDELING ON ENTERPRISES-PRODUCERS OF SPACE-ROCKET HARDWARE
The article deals with the competitiveness of industrial enterprises according to the qualitative index of reputation. The model, describing the objective function of an enterprise and investing a lot into its reputation, is considered in the article.
Elena V. Kirilina, a post-graduate student of Samara State Aerospace University. Dmitriy Y. Ivanov, PhD in Economics, associate professor at Samara State Aerospace University.