PRINCIPLES OF FORMATION OF MARKETING CHANNEL DISTRIBUTION AT THE LIFE CYCLE OF INSURANCE PRODUCTS
The author of the article covers the basics of building marketing distribution channels in the lifecycle of insurance products. Systematized approach to forming the marketing channels of distribution highlights the major components of the stages of formation. The analysis of changes in the principles of the formation of marketing distribution channels depending on the stage of the life cycle of an insurance product is provided. Basic tasks that need to be implemented during the formation of marketing distribution channels, depending on the stage of the life cycle of an insurance product are viewed in the article. The approaches to the choice of distribution channels depending on the stage of the life cycle of an insurance product are considered.
Alexander M. Shakhov, postgraduate student of Volgograd State University of Pedagogics, Econom ics and Management.