FORMING UP THE METHODIC BACKGROUND TO IDENTIFY MARKET POSITION OF THE COMMERCIAL BANK WEBSITE
As the capability of extensive growth of bank service market becomes limited, more and more commercial banks pay attention to the internet-marketing technologies, which allow attracting new clients without extending the network of subsidiaries and additional offices. One of the most important conditions in solving the given problem is the existence of the special tool while identifying the market position of the commercial bank website on the Internet.
Andrey V. Ivanov, associated professor of the Povolzhsy University of Telecommunication and Informatics.