THEORETICAL ASPECTS OF CORPORATE CULTURE
The article discusses the concept of corporate culture, generalized approaches to the concept of organizational culture by giving the name to the fundamental characteristics of these crops and showing the interaction of corporate and organizational culture of the company. Their differences in the analysis of corporate and organizational cultures are revealed as well as destructive and optimal features.
Valentina A. Storozheva, PhD in Economics, Professor; Andrey V. Plotnikov, postgraduate student of Russian State Trade and Economic University.