MODEL OPTIMIZATION CONSTRUCTION OF THE CHOICE OF FINISHED GOODS EFFECTIVE DISTRIBUTION CHANNELS IN THE CONDITIONS OF UNCERTAINTY (ON THE EXAMPLE OF THE DAIRY INDUSTRY)
The article is devoted to the problem of finished goods distribution channels effective formation in the conditions of incompleteness and discrepancy of the information on enterprise environment. The article presents the steps in constructing a model of optimizing the choice of finished products effective channels distribution in the face of uncertainty on the example of dairy products.
Natalya V. Andrianova, postgraduate at Kama State Engineering and Economy Academy.