THEORY AND METHODOLOGY OF EXPORT POTENTIAL MANAGEMENT FOR RUSSIAN ENTERPRISES
The article deals with the concept of export potential management for an enterprise in the present conditions of economic management. It presents a classification of enterprise export potential elements, studies the main functions of management and lines of the enterprise export potential development within the framework of ‘inprocess’ and ‘project’ approaches.
Andrey V. Sidorenko, postgraduate student of Samara State University of Economics.