METHODS OF ADMINISTRATIVE AND MARKETING MANAGEMENT OF EDUCATION SYSTEM
Administrative direction predominates in education and in other branches of social sphere. It provides stability of economic systems of the state scale and of the region scale. The development of these systems creates a dissipative structure, which is important for marketing management. The method of administrative and marketing management increases the efficiency of the education system.
Inna V. Zakharovа, PhD in Pedagogical sciences, associate Professor, of Ulyanovsk State Technical University.