SWOT-ANALYSIS AS THE BASE OF PROFESSIONAL GUIDANCE STRATEGY DEVELOPMENT WORK IN AN EDUCATIONAL INSTITUTION UNDER COMPETITIVE ACTIVITY CONDITIONS
The organizational mechanism of using SWOT-analysis in economics for the development of university competitive activity from the point of quality management of educational services and professional guidance organization is considered in the present article. Theoretical foundation for improving the functioning of the educational system on the basis of segmentation of educational services market, the reveal of requirements to the educational services qualities, means and conditions of their provision are discovered by the authors in the context of the research work. The following conclusions underlie in the generation of the recommendations for the professional guidance strategy development work in the university.
Natalya V. Molotkova, Doctor of Pedagogics, Professor of Tambov State Technical University; Elena S. Mischenko, PhD of Economics, associate professor of Tambov State Technical University.