ADAPTIBILITY AS THE FACTOR OF MARKETING STRATEGY OF HIGH SCHOOL IN MODERN MARKET ENVIRONMENT
The issues of "economy of knowledge" and the development of adaptive marketing strategy are considered, preparing the graduates to the requirements of potential employers and labor market. High schools develop the concept of education as a flexible system which adapts to the conditions of market economy.
Irina I. Topilina, senior lecturer of Taganrog State Pedagogical Institute.