TO THE PROBLEM OF CONCEPTUAL-CATEGORICAL APPARATUS DEVELOPMENT OF INTERNET-MARKETING
The article has a fundamental theoretical character. Its actuality is conditioned by the necessity of conceptual-categorical apparatus development of Internet marketing. The analysis, carried out by the author showed that there is no unique conception of the main definition of internet-marketing among the researchers. The author gives his own definition of competition reconnaissance in the Internet and its application environment.
Andrei V. Ivanov, associate Professor of PGUTI