THE FORMATION OF THE SYSTEM OF PARAMETERS TO ESTIMATE THE INNOVATIVE POTENTIAL OF ENTERPRISES
The formation of the strategy of innovative development of an enterprise should be carried out according to its innovative potential. The article specifies the basic concepts of innovative potential and innovative activity and considers their basic components to define innovative opportunities of an enterprise and to estimate the efficiency of their use.
Natalia G. Kulakova, posttgraduate student of Pskov State Polytechnic Institute.