DETERMINING THE SOCIAL AND ECONOMIC EFFECTIVENESS OF RETAIL BUSINESS
The method îf the estimation îf result and effectiveness îf retail enterprises on the basis of the development of dynamic norm is examined. Mathematical apparatus of rank statistics is used for the comparison of à normative and actual number of the indices of results, conditions and expenditure of retail sector. The method of separate calculation îf the economic and social and economic effectiveness of retail business according to the indices of its profitability and turnover is proposed. The estimation of social and economic and economic effectiveness as à whole according to all the indices on the basis of Z-calculation is proposed.
Liliyana A. Sosunova, Doctor of Economics, Professor of Samara State University of Economics; Anna V. Fomina, post-graduate student of Samara State University of Economics