ENTREPRENEURSHIP AS AN INSTRUMENT OF MANAGING THE INNOVATIVE ACTIVITY OF THE ENTERPRISE
Entrepreneurship is based on creating conditions for innovative activity, stimulating and implementing entrepreneurial abilities of employees using resources and organizational and industrial abilities of the enterprise. In this article entrepreneurship is represented as an instrument of increasing the innovative activity of the enterprise providing competitive growth, implementation and the effective use of modern technologies in enterprise management.
Alexander P. Zhabin, Doctor of Economics, Professor, Rector of Samara State University of Economics; Elena A. Kandrashina, Doctor of Economics, Professor of Samara State University of Economics; Elena P. Troshina, post-graduate-student of Samara State University of Economics