TERRITORIAL SYSTEM OF EDUCATION: THE MODEL OF ADMINISTRATIVE MARKETING MANAGEMENT
The territorial system of education (TSE) is a type of the communication area. It does not always apply quantitative estimates, effect of investment for TSE is postponing to time. A budgetary provision is secure only basic level of educational service. Manage of development of TSE is demand a unity of administrative and market approaches and the active noncommercial marketing of education establishment. The latter is possible if the public is aware, that the education system is determined the competitiveness of the territory and the development of its human potential.
Inna V. Zakharova, PhD in Pedagogical sciences, associate Professor of Ulyanovsk State Technical University