DEVELOPMENT OF METHOD FOR CALCULATION OF THE COST OF GOODWILL OF AN ENTERPRISE AS AN ECONOMIC ENTITY ON THE BASIS OF REVENUE STATISTICAL FORECAST MODEL
The article deals with the problem of a company business reputation (goodwill) cost estimation, the analysis of classic attitudes to the estimation and new methods for calculation of goodwill cost on the basis of statistical forecast of an enterprise revenue (by the example of iron and steel metallurgy companies of the Russian Federation).