ORIGIN OF COMPETITIVENESS OF AN ENTERPRISE
The article considers problems concerning formation of strategy on management by competitiveness of the enterprise. The special attention is given to sources of competitiveness at the enterprise: operative efficiency and strategic positioning. The various situations connected to an estimation of a degree of efficiency of market positioning of the enterprise with the help of a scale «adaptibility - innovative activity» are analysed. The method of an estimation of competitiveness which is reduced to calculation of such factors as operational efficiency of the enterprise, innovative activity, adaptibility is offered