DETERMINATION OF FACTORS OF ATTRACTION THE CUSTOMERS IN THE MARKET OF MEDICAL SERVICES
According to researches, the consumers in the process of choosing the place of consumption of medical services pay attention to qualitative medical aid (62,7%) and a high level of service (43,3%). The medical organizations should form a service policy and base on the consumer preferences. For this purpose it is necessary to take into account a complex of factors which form the process of purchasing and consumption of medical service by the consumer