THE RESERVES FOR INCREASING THE SOCIAL AND ECONOMIC EFFECTIVNESS OF AN AGROINDUSTRIAL COMPLEX BASED ON IMPRPOVING INFORMATION AND CONSULTING SERVICE
The paper examines the ways of increasing the social and economic effectiveness of agro industrial complex based on the application of new information technologies in informative and consulting activity. The ways of applying a geographical information system to the activity of the regional information and consulting service and the activities targeted at their implementation are represented. The main perspective directions of developing the activity of information and consulting service are described.