THE CNOICE OF ECONOMIC STRATEGIES BY THE ENTERPRISES OF PRODUCTIONAL COMPLEX IN THE CONDITIONS OF UNCERTAINTY OF MARKET ENVIRONMENT


O.V. Ermolova

The article gives the results of social and logistic inquiry and expert evaluation that characterize the factors of decreasing the risk and increasing the trust level in the relations in productional nets. Using the example of certain enterprises the author reveals the advantages and disadvantages of developing the strategies of diversification and integration as the conditions of decreasing risk, overcoming the asymmetry of market information.


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