OPT-IN MARKETING AS A NEW INSTRUMENT IN LABOUR MARKET
Now, during wide application of marketing communications, it is being observed that there is a significant decrease in efficiency of their traditional means, such as standard TV and radio advertising, advertising in press and so on. This article gives special attention to a new direction of marketing – marketing of cooperation or opt-in marketing. The article shows how important the element of trust of the consumer is and the cooperation that accompanies it, especially in labour market.