USE OF THE METHOD QFD - QUALITY FUNCTION DEPLOYMENT FOR DEVELOPMENT OF ACTIONS TO IMPROVE THE COMPETITIVE POSITION OF THE ENTERPRISE
Use of QFD method for development of actions to increase the competitive position of the enterprise, on the basis of market research with the purpose of the maximum satisfaction of the requirements of consumers, is considered at production and at the minimal expenses of the manufacturer. This method allows the enterprise to connect most effectively with the requirements of the market and the opportunities for their best realization. Finally, construction of “houses of competitiveness” helps to concentrate attention that interests consumers and will most effectively involve them in purchase of production of the manufacturer.