BRAND RESERCH IN ULYANOVSK READY-TO-EAT MEAT PRODUCTS MARKET
This article is about the brand research in the Ulyanovsk ready-to-eat meat products market. The knowledge, the perception and the preference of brands have been discovered. The consumer market segmentation has been carried out. The main brand tendencies have been learnt. The recommendations for making up of brand advertising program have been given. The received research results have practical use for brand policy improvement in this market.