SEMIOTIC APPROACH TO THE DEVELOPMENT OF THE VOCATIONAL PREPARATION OF THE SPECIALISTS IN CONDITIONS OF EDUCATIONAL MODERNIZATION
The urgency of studying the basic concepts of theoretical semiotics and their interpretations in preparation of experts of an economic structure is defined, by that it enables: (à) to consider the validity environmental us within the framework of investigated subjects as set of sign systems (language, a science, advertising, etc. as the special sign systems having the syntax, semantics and to the pragmatist); (á) to learn the world environmental us from positions of the semiotics approach, giving the tool for process of knowledge - set of sign systems (including, formal languages - a special class of the abstract sign systems, being a version of the sign systems acting in a role or subject language for any subject domain, or a meta language). In article the maintenance of training to theoretical semiotics (base concepts are listed) is briefly described. Realization of the given theses will promote construction of model of professional culture of the expert from positions of the semiotics approach to education, and also will allow to describe professional competence of the expert through skills to operate with various sign systems in a context of problems of a subject domain.